A Simple Algebraic Approach to Media ROI
Empowering Brands with Data-Driven Strategies
If eighth grade algebra scared you, fear not. It’s simple and easy as multiplication when you have the right inputs to solve the equation. Knowing what to multiply is what makes the formula successful and more importantly, predictable. Success will follow and ROI will be measurable.
Trusted by Leading Brands
About Us
Brand Awareness Media is Critical to Success
Before algorithms made all the decisions, marketers knew customers needed to be aware of your brand. Billboards, Radio, Broadcast TV were bought because they were the only options, but because they worked to drive awareness.
Today, leading brands in every category spend more than 50% of their media budget on brand awareness spend. Even Google (with the creation of PMax) and Facebook understand. It’s not guesswork. You’ve heard the old expression, “customers need to be exposed an ad 2-3 times before they recall it”? There’s research behind it (hint: it’s actually more than three), and that provides one of the KNOWN inputs to solve the equation.
250
Campaigns Delivered
5M+
Engagement Rate
100K+
Leads Generated
Our Services
ROI, Not ROAS,
is the Goal
Not every channel’s impact is easily measured. ROAS from one platform is often influenced by the exposure in another. Brand Awareness advertising is critical for success, but is absent from most ROI calculations. It shouldn’t be.
In-market Brand Awareness advertising supports better efficiency in every conversion channel and drives higher ROI. The difficulty is most marketers don’t know how to measure it. We know, and we not only use it, we teach it.
Marketing Strategy
Marketing Services
Guiding businesses with expert marketing strategies to drive growth and engagement.
- Project your Awareness Budget
- Project Sales Success from Your Spend
- Project Required Budget to Hit Sales Goal
- Project ROI from Awareness Spend
- Build Your Own Formula
Media Leadership
Marketing Services
Providing experienced media leadership on a fractional basis to enhance your marketing efforts.
- Expert Media Guidance
- Flexible Engagement Model
- Performance Optimization
- Strategic Media Planning
- Cost-Effective Solutions
- Experienced Professionals
Media Services
Media Services
Comprehensive media services encompassing research, planning, buying, and performance reconciliation.
- In-Depth Media Research
- Targeted Planning
- Strategic Media Buying
- Performance Reconciliation
- Cost Optimization
- Insightful Reporting
Analytics & Reporting
Performance Analysis
Transforming data into actionable insights through robust analytics and comprehensive reporting.
- Data Analysis
- Performance Reporting
- KPI Monitoring
- User Behavior Insights
- Actionable Recommendations
- Trend Analysis
ROI Analysis
Performance Analysis
Expert analysis and projections to ensure your marketing investments yield maximum ROI.
- Comprehensive ROI Analysis
- Predictive Analytics
- Custom Reports
- Performance Forecasting
- Strategic Budget Allocation
- Maximized Returns
Business Development
Business Growth Services
Driving growth through strategic business development initiatives and partnerships.
- Strategic Opportunity Identification
- Partnership Development
- Market Expansion Strategies
- Client Outreach
- Relationship Management
- Sustainable Growth Initiatives


Math is Simple (yes, we said it)
Campaign success is simply a matter of solving the equation. Identifying the know inputs, and relying on benchmarking and market testing the rest, allows the equation to be solved and success to be unlocked. See for yourself how simple it is to solve your own marketing equation with a simple, interactive tool, free with no obligation.
Project your Awareness Budget
Project Sales Success from Your Spend
Project Required Budget to Hit Sales Goal
Project ROI from Awareness Spend
Build Your Own Formula
Our Workflow
Streamlined Steps to Achieve
Your Marketing Goals




All Media Campaigns Should be Measurable, Repeatable, Predictable.
Get in Touch
Partner with PH2 Marketing
Looking to enhance your brand, drive growth, and create impactful marketing strategies? Our team is ready and excited to collaborate with you.
For More Inquiries
(513) 418-3868To Send an Email
info@ph2marketing.com
Your Success Starts Here!
Insights & Strategies
Stay Updated on
Marketing Developments

Learn why leveraging multiple channels is crucial for business growth in today’s competitive landscape.

Explore the essential strategies to successfully navigate digital transformation in today’s business landscape.

Discover how strategic marketing can enhance ROI and accelerate business growth.