A Simple Algebraic Approach to Media ROI

Empowering Brands with Data-Driven Strategies

If eighth grade algebra scared you, fear not. It’s simple and easy as multiplication when you have the right inputs to solve the equation. Knowing what to multiply is what makes the formula successful and more importantly, predictable. Success will follow and ROI will be measurable.

Trusted by Leading Brands

About Us

Brand Awareness Media is Critical to Success

Before algorithms made all the decisions, marketers knew customers needed to be aware of your brand. Billboards, Radio, Broadcast TV were bought because they were the only options, but because they worked to drive awareness.

Today, leading brands in every category spend more than 50% of their media budget on brand awareness spend. Even Google (with the creation of PMax) and Facebook understand. It’s not guesswork. You’ve heard the old expression, “customers need to be exposed an ad 2-3 times before they recall it”? There’s research behind it (hint: it’s actually more than three), and that provides one of the KNOWN inputs to solve the equation.

250

Campaigns Delivered

5M+

Engagement Rate

100K+

Leads Generated

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Our Services

ROI, Not ROAS,
is the Goal

Not every channel’s impact is easily measured. ROAS from one platform is often influenced by the exposure in another. Brand Awareness advertising is critical for success, but is absent from most ROI calculations. It shouldn’t be.

In-market Brand Awareness advertising supports better efficiency in every conversion channel and drives higher ROI. The difficulty is most marketers don’t know how to measure it. We know, and we not only use it, we teach it.

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Marketing Strategy

Marketing Services

Guiding businesses with expert marketing strategies to drive growth and engagement.

Project your Awareness Budget
Project Sales Success from Your Spend
Project Required Budget to Hit Sales Goal
Project ROI from Awareness Spend
Build Your Own Formula

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Media Leadership

Marketing Services

Providing experienced media leadership on a fractional basis to enhance your marketing efforts.

Expert Media Guidance
Flexible Engagement Model
Performance Optimization
Strategic Media Planning
Cost-Effective Solutions
Experienced Professionals

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Media Services

Comprehensive media services encompassing research, planning, buying, and performance reconciliation.

In-Depth Media Research
Targeted Planning
Strategic Media Buying
Performance Reconciliation
Cost Optimization
Insightful Reporting

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Analytics & Reporting

Performance Analysis

Transforming data into actionable insights through robust analytics and comprehensive reporting.

Data Analysis
Performance Reporting
KPI Monitoring
User Behavior Insights
Actionable Recommendations
Trend Analysis

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ROI Analysis

Performance Analysis

Expert analysis and projections to ensure your marketing investments yield maximum ROI.

Comprehensive ROI Analysis
Predictive Analytics
Custom Reports
Performance Forecasting
Strategic Budget Allocation
Maximized Returns

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Business Development

Business Growth Services

Driving growth through strategic business development initiatives and partnerships.

Strategic Opportunity Identification
Partnership Development
Market Expansion Strategies
Client Outreach
Relationship Management
Sustainable Growth Initiatives

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Math is Simple (yes, we said it)

Campaign success is simply a matter of solving the equation. Identifying the know inputs, and relying on benchmarking and market testing the rest, allows the equation to be solved and success to be unlocked. See for yourself how simple it is to solve your own marketing equation with a simple, interactive tool, free with no obligation.

Project your Awareness Budget
Project Sales Success from Your Spend
Project Required Budget to Hit Sales Goal
Project ROI from Awareness Spend
Build Your Own Formula

Our Workflow

Streamlined Steps to Achieve
Your Marketing Goals

Step 1

Initial Consultation

Understand your unique needs and goals through in-depth discussions to tailor our approach effectively.

Goal Setting Define clear objectives and desired outcomes for your marketing strategy.
Audience Analysis Identify and understand your target audience to create personalized messaging.
Competitive Review Assess competitors to identify strengths, weaknesses, and opportunities.
Resource Evaluation Review available resources and capabilities to maximize efficiency.

Step 2

Strategy Development

Craft a comprehensive marketing strategy designed to meet your objectives and resonate with your audience.

Content Planning Develop a content strategy that aligns with your brand message and audience needs.
Channel Selection Identify the most effective marketing channels for reaching your target audience.
Campaign Design Create compelling campaigns that engage and motivate your audience to take action.
Budget Allocation Establish a budget that optimally distributes resources across chosen strategies.

Step 3

Execution & Implementation

Execute the marketing strategy with precision, ensuring all components align with the established goals.

Team Coordination Collaborate across departments to ensure smooth implementation.
Monitoring Progress Track the performance of campaigns and initiatives in real-time.
Adjustments Make data-driven adjustments as needed to optimize results.
Resource Management Ensure that all necessary resources are available and effectively utilized.

Step 4

Review & Optimization

Analyze the outcomes and performance metrics to enhance future strategies and campaigns.

Performance Analysis Evaluate key performance indicators (KPIs) to measure success.
Feedback Loop Gather feedback from stakeholders to improve future efforts.
Continuous Improvement Implement lessons learned to refine strategies and achieve even better results.
Reporting Create comprehensive reports to share results with stakeholders and inform future decisions.

All Media Campaigns Should be Measurable, Repeatable, Predictable.

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