Brand Equity, Digital Marketing, Lead Generation

Brand Equity, Digital Marketing, Lead Generation

Client             Vendor Insight
Campaign     “Check Risk Off Your List”
Year                2011

 

CMPG had developed a new, breakthrough product with applications to the finance industry and beyond. They needed a strategy to develop broad awareness within a specific set of targeted customers and a lead generation framework to capture potential customers. Trade show materials, trade publication ads and targeted email campaigns were developed. The launch exceeded expectations growing the brand and expanding sales to industries beyond finance!