Client Williamstown Family Fun Park
Campaign “Zip, Putt, Play”
The new Williamstown Family Fun Park needed a campaign to raise awareness among the residents of the area and tourists coming to the area on a targeted budget. A geo-narrowed social campaign as well as local area marketing and outdoor were developed to drive traffic from the community and social targeting keywords as well as specific geographies was employed to capture out-of-towners. A landing page with a promotional CTA captured data for remarketing and nurture purposes. The park enters it’s second year with a tremendous base of existing customers!