PPC strategy, Social for B2B

PPC strategy, Social for B2B

Client             Everything But the House
Campaign     “New Realtors”
Year                2016

 

Everything But the House (EBTH) has experienced unprecedented growth since its inception. With explosive growth, came the growing pains of developing marketing infrastructure to keep sellers coming to the platform. A realtor-specific strategy was developed to reach prospects in narrow geographies through paid search and social channels. LinkedIn, Facebook, Adwords and Bing were leveraged to drive new seller traffic to landing pages for data capture. EBTH’s pool of potential broker partners was expanded to drive even further growth!