Client             Cost Management Performance Group
Campaign     “What are Other CEOs Saying?”
Year                2010

Cost Management Performance Group (CMPG) needed to target specific c-level executives in the banking and financial industry. More than just reach them, the message needed to be differentiating and be able to break through the clutter. Armed with a specific list of contacts, an email campaign was developed appealing to the emotional benefits of the CMPG services, rather than the functional results. Email marketing provided a platform to A/B test messaging and CTAs and actionable data for the sales team.The campaign resonated with the c-suite audience and CMPG’s pipeline of new leads increased significantly!